Lissac, a renowned optician brand with a network of stores throughout France, asked Brandimage to revitalize its retail experience to confirm its expert status in the latest ophthalmic developments and technologies. To do this, Brandimage designed a store concept that epitomizes the brand’s historic precision and illustrates the brand’s passion for innovation.
Brandimage imagined an elegant, value-creating retail experience concept, developing a high-end approach in architectural expression. The store layout positions the optician – customer relationship at the very heart, with powerful stylistic elements staging the brand’s technological expertise. A grey and red color palette conveys excellence and precision. The combination of strong brand messages and high-impact, in-store communication highlights the brand’s pledge to quality and expertise. Brandimage designed the custom-made furniture in a modular structure, allowing each optician to adapt his sales display to seasons, trends, and special offers.
Photo credit: Claude Lepaire