Patchi: The Rebirth of Gift Chocolate
Patchi, the famous Lebanese chocolatier with 140 stores in 29 countries, is known both for the quality of its chocolates and their prestigious presentation, particularly as gifts. To help Patchi assert its image internationally, Brandimage developed a 360° global brand platform that puts elegance, generosity, and expertise at the heart of the image and brand strategy.
To achieve Patchi’s goal, Brandimage created the brand’s signature “Heart Made,” which is supported by a new brand identity using its signature lime green color. We have showcased Patchi’s premium expertise through packaging that highlights Patchi’s luxurious qualities with the modern, sleek, oversized icon and a floral motif. The visual style has been deployed across all branded materials, including corporate stationary and publications, and has formed the basis of Patchi’s communication and retail experience.
This brand identity positions Patchi as a luxury brand laden with generosity and unveiling a world of chocolate delicacies.
Photo credit: Martin Balme