V8 wanted to positively disrupt the energy drink category in a uniquely V8 way with a product for health-conscious people living busy, active lives. They wanted to stand out while fitting in at shelf, maintaining a focus on fruits, vegetables, and the natural energy from tea.
Brandimage uncovered design codes and techniques to drive relevant and powerful ingredient and flavor credentials for the V8 Delicious Healthy Energy story. We created a design that disrupts the shelf with a unique visual brand language: engaging typography quickly demonstrates its health credentials; an iconic tea leaf with ribbons illustrates that its energy source is green tea; and the colors and illustrations suggest its fruit-forward taste.
The design captures the V8 personality and tells the full story in an inspiring, confident way using the full 360°can with an arrow to convey the energy boost that helps you through your day.