Brandimage creates the name and identity of Europcar Mobility Group.
The company has undergone an in-depth transformation, it has diversified its activities beyond its traditional business and is expanding geographically. From a specialist in car rental, the group has become a global provider of mobility solutions, offering a wide range of services: car rental, van and truck rental, chauffeur services, car-sharing and and peer-to-peer car-sharing.
The new name and identity bring this strategy to life and enables the Group to continue the extension of its activities to all mobility services while avoiding confusion with its leading commercial brand in Europe, Europcar.
Brandimage is Europcar group’s branding partner. The creation of the new group identity asserts the transformation of the company and confirms the overall brand architecture strategy for the commercial brands of the group.